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3 Effective Ways To Improve Your Bounce Rate

Andrew Jeffers | March 06, 2018

How’s your bounce rate?


Is an increased bounced rate a good or a bad thing?


When it comes to your website’s analytics, it’s important to understand a few basic elements. They can give you a clearer picture of your user’s online behaviours.


Your bounce rate is one of those basic elements.


Bounce rate can help you identify those areas on your web page that need improvement.


First, let’s try and understand what bounce rate is. Then, I will share with you 3 effective ways to improve yours.


Let’s get started…


What is a bounce rate?

Your website’s bounce rate is the the percentage of visitors who navigate away from your site after viewing only one page.


In other words, the bounce rate identifies users that land on a page then immediately leave.


Attention! Bounce rate is different than exit rate. An exit rate measures the percentage of users who leave your website from a certain page. However, that page is not the only one they’ve visited on your website.


An increased bounced rate - good or bad?

Bad.


Why?


The higher your bounce rate, the more users leave your website as soon as they’ve landed on it. Definitely a bad thing!


The good news is - the simple fact of identifying the problem can be your first step towards fixing it.


Before you stress too much over your high bounce rate, let me remind you I have 3 effective ways to fix it.


You might also be interested in: Are You Sabotaging Your Calls-To-Action (CTA)?


3 effective ways to improve your bounce rate

A bounce rate will identify the percentage of users that leave your website right after they’ve landed on it. It won’t tell you much about how users interact with your website.


In order to have a clearer picture of your users’ on-page behaviour, you’ll probably need to have a look at some other analytics metrics, as well...


I am going to share with you 3 ways to help you decrease your bounce rate, right now.


1. Make sure your website is mobile friendly


Nowadays, most of your online traffic comes from a mobile device.


Make sure your website is mobile responsive and offers an enjoyable mobile experience. How?



The text should be easy to read. The user shouldn't have to zoom in or click on bunch of small buttons in order to read the content on your website
Create an interactive mobile user experience. For example, instead of writing about a topic, you could try making a short, creative video about it
Make sure your website doesn’t take too long to load on mobile devices. Every second counts!

Tip: When optimising your mobile user experience, think - user-friendly, interactive and easy-to-read.


2. Prevent user experience disruptions


Usually, these disruptions may come in the form of pop-ups.


Avoid using too many pop-ups as soon as a user lands on your website. They are not only disruptive and annoying, they can get you penalised by Google.


Don’t get me wrong, pop-ups can be useful if they are created to improve your user's online experience.


Tip: Go to your website and evaluate how much your pop-ups contribute to creating a mobile user-friendly experience. Identify potential issues and don’t be afraid to change things.


3. Make sure your page ranks for relevant keywords


One of the most frequent reasons people bounce off a page is - they were expecting something else entirely.


How can you avoid this confusion?


Optimise your pages for keywords that are relevant to your content. This way, users will get exactly what they were searching for on your website. The result? A lowered bounce rate.


Tip: When looking for relevant keywords for your content, research is key. If your keywords are relevant to your content, it will help users find you easier and will also help your page rank higher. Win-win.


You might also be interested in: 5 Essential Tips For An Effective On-Page SEO Optimisation


Next time you go through your website data, try to understand what that bounce rate means for your own website. You have a few effective ways to get you started in the right direction.


Now’s the perfect time to lower your bounce rate!

About Me

Andrew Jeffers

Current Rating: 4.88 / 5
Accountant
www.andrewjeffers.com.au
Sydney, New South Wales
0423 308442
A lot of accountants offer financial services. Of course, Shuriken goes beyond that. Shuriken is at the forefront of accountancy, providing clients with a broad range of services, coaching and mentoring. Here you can connect with experts who understand what is important to you: building your business and helping you grow.

To add value, we have four client-focused divisions:

Shuriken Digital offers a comprehensive range of services covering online branding, reputation management, digital marketing and advertising which are fully customised to help our clients engage their audience, manage their online presence, build powerful brands and achieve their goals

Shuriken Wealth is a high-level service combining financial and investment advice, accounting and tax services, retirement planning and legal or estate planning to help our clients create and manage their wealth by guiding and monitoring their financial situation.

Shuriken Insurance proactively helps our clients to identify risks in both their business and personal life and put in place adequate strategies to reduce those risks such as professional indemnity, business insurance and vehicle fleet insurance.

Shuriken International provides soft landing services to overseas businesses that want to set up in Australia. Our services cover everything from tax advice, recruiting staff, licence issues, setting up an office and even finding a home.