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New corporate marketing trend using story-telling

Charles Fairlie | April 20, 2018

Have you noticed how big-budget marketing to small business has moved into story-telling, and the "WHY" factor lately? Here's one of the NAB's latest TVCs, wait for the "WHY"! Other big corporate firms are doing it too, like CGU Insurance, ANZ, MYOB, Xero, Suncorp Group and Intuit They're not doing it for fun... their market research tells them that personal branding and story-telling is the most engaging way to connect with prospects.

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Charles Fairlie

Business Advisor

Purpose Publishing

www.UnsungBusinessHeroes.com.au

Waverley, New South Wales

0434524466

Helping Australian B2B CEOs uncover, produce and publish their stories.

Engage with your clients and prospects, as an industry thought-leader.

Story-telling is now the most effective way to engage with prospects!

Just look at what the big banks, insurance companies and other large firms are doing in their marketing.

If you're too busy to create your own content and profile for marketing, we can do it all for you!

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