Behind-the-scenes sneak-peek at our next video interview for Unsung Business Heroes.

Charles Fairlie | July 24, 2018

This is Michelle Ivanov, founder of Supra Finance. Michelle is a mother and Unsung Business Hero who shared her story with our media team. We captured her personal story, creating videos, podcasts and social media content for her brand and her business. Michelle’s early memories are of being bullied at school, her desire to be popular, to have friends, even changing her body shape to fit in. Today Michelle’s focus in business is to support local families, many of whom are migrants, new to Australia seeking their first home, helping them to fit in. IMPRESSED ME I was also touched and impressed by her strong desire to help independent women secure finance, for them to not be overwhelmed by typical industry prejudices. Michelle’s shared her pride in taking client calls, if need be at 9.00pm, from clients seeking advice, guidance but most often reassurance. She also is committed taking the mystery out of finance, helping her clients understand how the industry assesses income, and loan viability, things the bank tends not to share. Michelle joins the increasing number of women in business sharing their stories in Series Two of Unsung Business Heroes. #storytelling #personalbranding #interview #insights #inspiration #UnsungBusinessHeroes #UnsungBizHeroes