How to build a business using the initial of your first name
Paul Ryan | November 22, 2017
Continuous improvement is a driver in any successful business. The struggle for many is being able to maintain the drive, the perseverance, patience, and motivation to continually improve.
Even more so, when capital and cash flow keep you up at night.
So how do you maintain the motivation and the drive?
Mentors, networking groups, business seminars are aplenty but what gets you through the day to day grind and challenges.
It’s always important to see the lighter side of what you’re trying to achieve so let’s see if you can build a business using the initial of your first name as a guiding influence.
If you can create a little guiding influence that resonates with you personally then it just might be the motivation and accountability tool that drives you forward.
Here’s my 10 point accountability tool.
Partnerships – build relationships with people, other business owners, clients and the community. Build as many partnerships as you can as they could become the best source of new business or new opportunities.
Payment – please don’t forget as a self-employed person you are not guaranteed a paycheque on a Friday. For you to be paid, you need paying customers so you need to have a clear understanding of your time management, systems, processes and profit margins.
I see so many people not valuing their time. A customer will always want the best possible price and at times you will need to discount or provide something extra however never devalue yourself or your business.
Persistence – for a business to be successful the owners have to be persistent as you will experience highs and lows on a regular basis. Some persist, others find the challenge too tough but if you believe in what you are doing go for it. The key to persisting is to be able to identify how you can experience more highs than lows.
People – surround yourself with good people. You can have the best idea in the world but if the people or team around you don’t have the same belief then the business will struggle. People that have belief in the business will go outside their comfort zone and also do the little things to help the business be more effective.
Plan – yes it is important to have an overall business plan but what plans do you have in place on a daily and weekly basis. Make Friday the day you plan what you need to achieve the following week and see how many meeting you have scheduled. If the calendar is bare then you can’t expect to achieve your plan.
Play – play around with ideas and sales pitches. As a self-employed person, you are a salesperson. It doesn’t matter if you are selling a service, product or an investment proposal you still have to influence and prove to the client what you’re offering has substance and that they should proceed – it is called selling.
So many self-employed people don’t see themselves as salespeople
So play – treat it as meeting new friends or simply play act. Put an imaginary hat on and play a role similar to what an actor does in playing a part in a movie.
It doesn’t have to be you, its business.
Poor me – you’ve probably got a minute otherwise no one is listening. Keep the glass half full.
Process – what processes do you have in your business to ensure your customers have the best possible experience?
Procrastinate – don’t procrastinate. It is much easier to say than to act on. Recently, I was working with a group of 10 self-employed people and they were asked to write down the one thing they would like to stop doing for their business to move forward. Everyone had written “stop procrastinating”
Quick question, what’s the Nike slogan?
Proud – be proud of what you do. I meet a guy a couple of weeks ago who just started his own I.T business. When I asked him what the business was he looked down at the ground and mumbled IT Services.
If you aren’t proud of what you do why would a client buy from you?
Like the mentor, networking groups and keynote speakers, there is nothing necessarily new in the above. It is simply delivered from a different perspective or experience. It’s personal and in my case, with a capital P.
I’d love to hear your first name initial plan. I hope this helps in some way.